Like any other day on instagram, I was perusing my timeline and ran across a photo of a model in garments that really caught my eye because of the quality, creativity, and sophistication of the look. I had to get more information from its curator.
“From the birth of Smith&Brand, the brand as sold out of stock within the first week of the collection release day. But, the defining moment was the day that the brand first brought the varsity jacket to its target. How fast those jackets sold out was overwhelming. We sold 20 pieces in one hour.”
The brand Smith&Brandon was created in the summer of 2009, when Drake Smith had a vision to create something that he could offer the world, while inspiring the kids in his area of living.
“Everyone has a dream, right?”
He wanted to show that it is possible to follow your dreams and live through those dreams. Before the brand came up as an idea for that “Something”, Drake found himself walking into different department stores mesmerized with different articles of clothing always stating,
“I would have done it like this.”
This statement helped craft the high end street wear brand known today as,
Smith&Brandon is a lifestyle brand that offers high end street wear garments and accessories to every demographic and not one particular race. The S&B brand was birthed upon the love of fashion and the ambition to present the world with innovative style.
S&B’s mission and goal is to provide consumers with classic yet innovative designs combined with high quality apparel that portrays not only fashion, but the lifestyle of Smith&Brandon.